We were honored in every way when we were approached by two of the most important organizations in photography, Instagram and The Aperture Foundation. Instagram, as the foundations's gala sponsor, worked with a designer to create a set that utilized a real truck bed and re­creation of an open road out west. The Booth was brought in to make the set photo ready, using studio light to match the open road feel, and help guests pose next to, on and in it using their Instagram accounts.