The Kentucky Derby and The Booth

We, at The Booth, are big horse racing fans.  We have spent many years doing a fabulous photo booth for the fabulous NYC restaurant, 11 Madison Park.  They had the best parties with, of course the BEST food.  Click here for a link to some of last year's photos.

Our Chief Creative Officer and senior photographer-in-residence, Ian Londin, has always had a sweet spot for the equestrian world.  Here are a few less photo booth-y shots celebrating champion horses and their jockeys.

A Jockey making weight.

A Jockey making weight.

At Belmont Race Track, Queens, NYC.

At Belmont Race Track, Queens, NYC.

The Booth - Painting In The Dark

This year, our Light Painting Booth received a major upgrade! Introducing our light painting stick with endless design options. Whether you choose one of our preset designs or submit your own custom artwork, we're sure amazement levels will be at 100!

We are normally setup in a dark room available on location or bring our 10'x10 black out tent to ensure the best exposures and colors. Check out some of our samples and ideas below!

ExhibitorLive and The Booth

We just spent 4 days in Vegas networking and taking photos of some of the most impressive brands and clients in the trade show industry at ExhibitorLive.  Thanks to Jeff Naccarato for getting us into a great spot.  Row 900 ruled and we had THE BEST neighbors (hey there, TurnoutNow, ZigZibit, ShowGo and LogoMats!)

First we want to thank everyone who stopped by for their professional headshot.  We hope that your new LinkedIn photos are bringing you all kinds of good business vibes.

Rebekah, ready to take your corporate headshot.

Rebekah, ready to take your corporate headshot.

As usual, we made new friends and were happy to reconnect those we have met on the circuit.

Our all-time trade show favorite, David Nay of Think Green Promos was a friendly face in our booth.  He showed us some fabulous, innovative products (backpacks and water bottles with subtle, well-thought out and very clever details were our favorite).  He gave us a great smile for his new corporate photo.

Hey David!  Looking good on our iPad Kiosk social media tool.

Hey David!  Looking good on our iPad Kiosk social media tool.

We saw some amazing and smartly thought out displays.  One of our favorites was by Skyline Exhibits, who strategically placed a video display on a luminous wall with the same graphic, only still.  It was just gorgeous and the effect was mesmerizing.

Freeman showed off an on-site capability to speak to attendees about their dream space and make digital renderings ON. THE.  SPOT.  They also did it in their cool double decker exhibit, a design concept also utilized by Gorilla Production Group.

Lego was the theme with Spoon and Impact XM.  Using these building tools each company told their stories in a unique and tactile way.  

The week was full of so many great ideas and fabulous people.  We are looking forward to following you throughout the year.  See you again in 2018!

BizBash 2016, Part 2: What we Liked

We love seeing past and future clients at BizBash New York.  We also love see what's new with other exhibitors.  Here are some ideas we loved.

Edible Exhibits:  From edible glitter to printing your own face on a cookie, this year’s BizBash NYC was full of delicious discoveries.

All around us, we saw services that highlighted performance and creativity.

Our neighbors, Street Rooster brought oracles to divine answers for attendee and guest questions.  The New Place Players offered an opportunity to dine amidst a theater production.

The New Place Players offered an opportunity to dine amidst a theater production.

The New Place Players offered an opportunity to dine amidst a theater production.

Cirque-tacular blew us away with unique costumes and performances! It intrigued us to the idea of a masquerade holiday party this year. By the way, did anyone see that purple dress they brought in? It was spectacular!

Our own Rebekah experienced Nail Printing Events first-hand. How did they get that Jets logo on her nail without it being a decal?!?

SPARTY was in the house showing people how to party, relax, and get pampered simultaneously. Why didn't someone think of this sooner?  Ahhhhh.

Tryon Entertainment brought life to the event with their living installations and live décor!

Tipsy Scoop had a very unique take on the ice cream industry combining some of our favorite indulgences with their spiked ice cream.

For a more traditional take on our favorite frozen food, you can check out The Vintage Ice Cream Guys and bring America’s original ice cream truck to your special event.

 With Bedazzle My BonBon this notoriously tasty treat becomes your event’s most memorable decor.

 Fatty Sundays chocolate covered pretzels  modernizing the design of a classic dessert to fit any brand, occasion, or event!

It was a good and creative year for all.  Thanks BizBash.  See you again next year!

BizBash Part 1: What We Did

Last Tuesday we had a great time exhibiting at BizBash NYC. This year we showed off our new headshot booth and gave it a twist!  Guests took a corporate headshot and then were challenged to engage socially via an IRL tagboard.

We had a blast taking photos and meeting new people through our booth activation.  Thanks BizBash and thanks to all the attendees!

Holiday Party Town, USA

It's that wonderful time of year again! Your employees work hard all year round, an extravagant Holiday Party is a perfect way of showing gratitude. We love all levels of creativity and a photo booth is the perfect element to add to your party.

Whether it's a still image on a festive gold sequin background or a gif booth with lots of confetti, this party will be one to remember! Our studio-quality 4x6 prints make great keepsakes too!

Our Festive Gold Sequin Backdrop is always a big hit!

Our Festive Gold Sequin Backdrop is always a big hit!

Can't go wrong with a Holiday Red Backdrop and a 4ft wreath!

Can't go wrong with a Holiday Red Backdrop and a 4ft wreath!

Have a set design already? We'll come in camera ready!

Have a set design already? We'll come in camera ready!

Let's bust out some moves in our GIF Booth!

Let's bust out some moves in our GIF Booth!

Photo Booth Branding, the right way

Your attendees participate in your photo activation to engage with you, not just advertise for you. They love the brand and are drawn to an intriguing experience.  Part of our responsibility is to collaborate with you to bring together that experience and branding in a cohesive manner.

Subtle or very 'out there' and direct additions can elevate the experience.  Here are some thoughts with how we did it.

1. Add a logo or artwork, digitally, to the image. 

1. Add a logo or artwork, digitally, to the image. 

2. Use branding and design elements wherever possible through the sharing iPad stations.  Here we replaced our plain black screen with an outer space image.

2. Use branding and design elements wherever possible through the sharing iPad stations.  Here we replaced our plain black screen with an outer space image.

3. Move past boas and sunglasses.  Connect to the project's creative ideas through interactive props.

3. Move past boas and sunglasses.  Connect to the project's creative ideas through interactive props.

4. Brand that social kiosk.  Put your logo on it.  Take it a step further and add artwork that has to do with that event, specifically.  Make the look unified.

4. Brand that social kiosk.  Put your logo on it.  Take it a step further and add artwork that has to do with that event, specifically.  Make the look unified.

More Choices Equals More Creative Flow!

It has been a kick-ass Summer! A couple of weeks ago we collaborated with OZY for their annual Fusion Fest. The event tagline was “Think. Eat. Rock. Laugh. Engage.” Five words that sparked with our creative team. Ah-ha! A green screen booth with options for attendees and each category!

Attendees stepped into our on-site pop up studio and were presented with 5 different background and overlay options. Their selections would instantly appear on the live-view screen.

Does the purple background look better than yellow? Try it out! Attendees selected their colorful choice for the perfect picture. Our technician team assisted with Social Media sharing of each photo and a 4x6 print worthy of framing. Pretty cool, right?

Comic Con 2016: The Booth Goes to Mars!

The San Diego Comic-Con is one of the craziest jam-packed media frenzies of the year. We were very excited when National Geographic tapped us to help promote their upcoming Mars mini-series.

They offered us some creative direction and we came back with a shot to create the illusion that event attendees were standing on the surface of mars. We wanted to stand out. This activation had to be out of this world! Get it?

Here's how we did it. Attendees stood against a trifold green screen background with an overhead camera and could see the illusion on a live view screen. An on-site photographer helped guests understand the shot and play a bit. Final output was 4x6 branded prints and social media sharing for each guests “trip” to Mars.

Our photographers are great getting awesome shots out of a crowd, but we must give the Comic Con attendees credit. This crazy awesome spirited crowd made the work easy. Here's the proof.

Left: The guys conducting tests at HQ. Right: A proud booth at Comic Con Nerd Nite 

Left: The guys conducting tests at HQ. Right: A proud booth at Comic Con Nerd Nite 

Your Next Backdrop: Why Choose One Color When You Can Do So Much More!

A well lit subject and background will always look stunning if photographed correctly. We admire the simplicity of a stark white or an vivid backdrop to add an extra pop of color.

In the recent years, our team along with event planners and designers have collaborated to create custom backgrounds for one-of-a-kind events. Adding a few creative elements made for a more memorable experience and certainly complimented the surrounding décor.

Whether, it's designing an entire custom backdrop, adding a few elements to a current backdrop, or ditching it all together! There are many ways to tie in a theme and create a buzz among guests.

Our Sky Blue Backdrop spruced up by a local florist.

Our Sky Blue Backdrop spruced up by a local florist.

A simple walk through reveal a perfect floral arrangement for a background.

A simple walk through reveal a perfect floral arrangement for a background.

Grey Logo. Silver Freight Elevator. Easy Decision.

Grey Logo. Silver Freight Elevator. Easy Decision.

Chalk Board Wall? Yes, please and thank you!

Chalk Board Wall? Yes, please and thank you!

The Booth at The United State of Women

A few weeks ago we had the honor of attending and being asked to take photos at the first ever United State of Women conference.  Not only did we get to hear the likes of Oprah interviewing Michelle, Warren Buffett on a panel with our fellow 10,000 Small Businesses alumnae and POTUS, himself!

We were busy taking photos for 12hrs straight.  It was a huge hit and a wonderful honor to meet so many fabulous attendees.

SOME OF THE FACES FROM THE DAY'S SHOOT AT THE UNITED STATE OF WOMEN CONFERENCE.

SOME OF THE FACES FROM THE DAY'S SHOOT AT THE UNITED STATE OF WOMEN CONFERENCE.

The Booth's Social Media Station

Our Social Media Station (SMS) is a perfect way to share, post, and/or email your new awesome photo! As photos and videos are taken they will be instantly available for your guests to share.

Our SMS has the capabilities of Facebook, Twitter, Instagram, and emailing. Any combinations of these capabilities may be enabled. Our team always brings a dedicated wifi signal for streamlined sharing.

Running a hashtag campaign? Let's enable Twitter and Instagram. Running a super exclusive private event? Let's stick to emailing only. Looking to increase Facebook likes? Let's link your Facebook page for easy access to your guests!

Although your guests can always write a personal message we can also embed your social media handles and hashtags.

Did I mention we can provide Social Media and emailing analytics after your event? Yup! We can let you know how many shares and posts were sent by all your guests. 

Table Clap SMS Holders

Table Clap SMS Holders

Thumbnails of your photos ready to be shared!

Thumbnails of your photos ready to be shared!

Free standing SMS holder

Free standing SMS holder


Valentine's Day: Ingrid Michaelson unveils 'Little Romance' music video with a Cameo from The Booth!

Ingrid Michaelson's music video "Little Romance" features 41 couples who have been married over 50 years. Invited to a special sweetheart dance, they gather for a real party to celebrate and renew their wedding vows at New York's Cipriani 25 Broadway.

The Booth had the honor of working with The Today Show, The Knot, Bespoke Moments, and Ira Lippke Studios on an extraordinary day for all the special guests of honor.

We set up our pop-up studio for couples to come in and recreate their original wedding portrait. Our very own Ian Londin along with our setup made a cameo in the music video. (1:05 mark)

Here's a frame in case you missed it

Here's a frame in case you missed it

Photo by Ira Lippke 

Photo by Ira Lippke 

A special thank you to Amanda Savory from Bespoke Moments and Ira Lippke and Alyson Redding from Ira Lippke Studios