Richard Avedon in Photo Booth History.

The modern concept of the Photo Booth originated 90 years ago by Anatol Josepho. After his arrival from Russia in 1923, Josepho successfully showcased the first Photo Booth in 1925 on Broadway, New York City. Within the first 6 months more than 280,000 people used the popular photo booth.

As a team favorite, we were happy to learn about Richard Avedon's use of the photo booth. In 1957, Esquire magazine delivered one of Mutascope’s art deco booths to Avedon’s New York studio.

According to the article, Avedon ‘has long asserted that true photographic talent cannot be restrained by a camera’s technical limitations.’ The Esquire editors picked celebrities and challenged Avedon to produce photographs. The resulting photomatic essay is stunning, including images of Marilyn Monroe, Audrey Hepburn, Truman Capote and Ethel Merman.” – From ‘A History of the Photobooth’,